About Us

MySEMexperts was founded by Robert Alperin, who also founded LeadGen, Inc. (formerly LeadGen, LLC) in 2006. The strategy that drives MySEMexperts is based around the concept of the “long tail” and how it applies to online marketing and internet advertising. Learn more about our team below:

Robert Alperin
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With experience in corporate development and business management, Robert Alperin leads the MySEMexperts team. His career in financial and business development helped him gain expertise in the newer field of online marketing, leading him to create MySEMexperts as a way to help companies achieve success through search engine optimization, pay-per-click advertising and social media marketing. Bob’s financial experience helps MySEMexperts launch effective campaigns that maximize a client’s budget, no matter how big or small. He holds a Bachelor of Science degree in Electrical Engineering (BSEE) from Northeastern University, and a Master of Business Administration degree (MBA) from Harvard Business School.

Emma Davis
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With a liberal arts background and time spent working both with agencies and in-house, Emma Davis brings strong experience in market research/analysis, copywriting, branding and account management to MySEMexperts. She joined the MySEMexperts team in 2009 and is responsible for the majority of MySEMexperts creative content, both client-based and internal. Emma graduated from Mount Holyoke College in 2006 with a B.A. in History and English.

Harry Huxford
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Combining his skills in statistics with a passion for understanding consumer thought processes; Harry Huxford found his niche in online marketing. He has worked in the search engine marketing industry since 2006 when he began as an intern at educational lead generator CourseAdvisor.com. Harry is a 2008 graduate of MIT with a B.S. in Brain and Cognitive Sciences.

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