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Keyword Strategies You Can Count On

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emmadavis | Tuesday, September 28th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice, Technology

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Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. No matter what kind of online marketing project you’re embarking on, you will need to concentrate on keyword usage. It’s easy to get caught up in new technology and innovative ways to manage online campaigns but too often marketers forget that the force that drives visitors and conversions is ultimately the strength of your keywords. Here are some best-practice strategies that can help you improve your focus on keywords across all internet marketing methods. Read More »

Google AdWords Ad Extensions: What Are They And Why To Use Them

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harryhuxford | Monday, September 27th, 2010

Filed under: PPC Tips & Advice

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Few AdWords marketers are aware of Ad Extensions and with good reason as the options to enable them are buried among other campaign settings. Adding Ad Extensions to your ads can help them stick out more to searchers and improve click through and conversion rates. While Google may plan to implement extensions on the display network, for the time being you’ll only see these Ad Extensions on search network ads.

Location Extension
The Location Extension appends an address to the bottom of an otherwise normal text ad. This works very well with searchers who are looking for something local like a restaurant, family fun center or bowling alley.

Example Of Google AdWords Location Extension

Example Of Google AdWords Location Extension

Using Location Extensions along with geographic targeting (like ’5 mile radius around a zipcode’) will boost relevancy to searchers which may lead to improved click through and conversion rates. Read More »

Freemium Success Extends Beyond Exceptional PPC & SEO

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Robert | Friday, September 24th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Freemium Defined

Wikipedia defines Freemium as “a business model that works by offering… a basic downloadable digital product, for free, while charging a premium for advanced or special features.

There are many Freemium based-business models, some of which succeed while many of which do not.

Why Some Freemium Companies Succeed & Others Fail

Having worked with many Freemium companies I’ve analyzed those that are successful and those that are not. In doing so I’ve identified five critical success factors and would like to share them with you. Tweet this. Read More »

5 Web Design Strategies That Work For Everyone

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emmadavis | Thursday, September 23rd, 2010

Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology

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The divide between ‘online’ and ‘real world’ business is closing rapidly; does your website hold up to today’s design standards? More and more people use the internet to shop or book services every day, which means your website must stand as a good representative of your company while still selling your products. If your web design is stale you could be losing business as we speak to competitors with slicker, more innovative homepage designs. While you tend to find the most creative web design elements featured on graphic design or web design company sites, there’s no reason why these streamlined design tactics can’t perform well on retail and other business websites. Here are five strategies of imaginative web design that make a business site stand out from the crowd. Read More »

8 Reasons Your Business Needs A Facebook Fan Page

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harryhuxford | Wednesday, September 22nd, 2010

Filed under: Social Media Tips & Advice

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From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why.

Fans Become Your Brand Evangelists
When I browse my daily Facebook news feed, I’m always sure to see a friend put a ‘like’ on a corporate Facebook page or a fresh comment written on a company’s wall. If it weren’t for my friends doing this, I would never know that hundreds of companies are just a click away. What’s really interesting is that none of my friends are getting paid to promote corporate fan pages. A Facebook fan page has the potential to reach millions of otherwise unreachable people for little to no cost aside from managing and creating content. Read More »

In Defense of Google

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emmadavis | Tuesday, September 21st, 2010

Filed under: Editorial Page, Technology

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Lately the tone in online conversations discussing Google seem to have taken a turn for the negative. The search engine giant dealt with the backlash of an employee abusing his power and invading user privacy. They rolled out a new function to their household-name search engine that sparked a lot of concern over established methods of marketing through Google. They’ve received criticism on a number of their newer free services offered to users of existing Google properties. Still, I find myself defending my devotion to Google as an online tool almost daily. Here’s why. Read More »

5 Tips To Reengergize Web Sales Copy

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harryhuxford | Monday, September 20th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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When was the last time you examined your website’s sales copy with a critiquing eye? If your web sales copy has gone stale, consider updating it according to these tips.

Copy That Is Continuously Captivating
Web users are a very fickle and multi-tasking bunch. It doesn’t take much to distract them from buying a product from a website. Your web sales copy needs to pull and hold onto users’ attention spans. This is achieved primarily through an engaging headline that pulls users in which is then followed up with captivating web copy that keeps the momentum building. Lead users along with simple and logical reasons why your product or service is the best. You want them to mentally agree with everything you’re saying so the barriers and inhibitions to buy are dismantled brick by brick. But don’t leave them with a cliffhanger ending. Culminate with a strong call-to-action and “buy now” message. Read More »

30 Ideas For PPC SEM Optimization And Testing

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harryhuxford | Friday, September 17th, 2010

Filed under: PPC Tips & Advice

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Many Levers And Knobs
PPC marketers looking to squeeze out more conversions per advertising dollar engage in continuous optimization and testing. Because PPC SEM has so many interchangeable parts, there’s always something to be optimized and tested. No two PPC campaigns are exactly alike so you’ll have to find the best options for your product and vertical. Here are some quick ideas to fuel your optimization machine. Read More »

Wasting Social Media Budget: The Seven Deadly Sins

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emmadavis | Thursday, September 16th, 2010

Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology

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Everyone knows that staying within a budget is a top priority if you want to succeed in internet marketing, but few marketers have the discipline to recognize when they are headed down the path towards overspending. When it comes to social media it can be an even greater problem simply because of the constantly evolving nature of the beast. Here are the Seven Deadly Sins you’ll want to avoid if you hope to successfully manage your social media budget.

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7 Despicable Social Media Behaviors

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harryhuxford | Wednesday, September 15th, 2010

Filed under: Social Media Tips & Advice

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Don’t be “that” guy!

Automatic Direct Messages Upon Following Twitter Users
I understand the motive. These people are on Twitter to drum up leads for their product or service but to send me an auto Direct Message upon me following them is just very shady. First, I see my decision to follow other Twitter users to be a friendly acknowledgement that I like what they do or I enjoy their tweets and I would like to have their tweets be a part of my daily life on Twitter. It alarms me how these Twitter users appear so affable and helpful in their tweets but turn so cold and spammy in their auto direct messages.

Second, I don’t know about you but I’ve never made a friend in the real world who then turned around and tried to sell me something as soon as we finished shaking hands. People who do this are usually called peddlers, scalpers and dealers. Read More »