Editorial Page
The Scary Side of Social Media Marketing
emmadavis | Thursday, October 7th, 2010
Filed under: Editorial Page, Social Media Tips & Advice, Technology
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When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Between the big names–Facebook, Twitter, and Reddit, to name a few–and the myriad smaller, newer social networking sites, most businesses can find a happy medium of community-building and greater exposure. However, social media marketing is one of the least controllable areas of online marketing, meaning once a campaign is set in motion there may be no going back. Here are some ways your company can avoid joining the dark side of social media marketing. Read More »
In Defense of Google
emmadavis | Tuesday, September 21st, 2010
Filed under: Editorial Page, Technology
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Lately the tone in online conversations discussing Google seem to have taken a turn for the negative. The search engine giant dealt with the backlash of an employee abusing his power and invading user privacy. They rolled out a new function to their household-name search engine that sparked a lot of concern over established methods of marketing through Google. They’ve received criticism on a number of their newer free services offered to users of existing Google properties. Still, I find myself defending my devotion to Google as an online tool almost daily. Here’s why. Read More »
Online Privacy, Stalking & Sensationalism
Robert | Friday, September 3rd, 2010
Filed under: Advanced, Editorial Page, PPC Tips & Advice
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Sensationalism Sells:
As a resident of eastern Massachusetts I’ve been keeping a keen eye on the path of Hurricane Earl which is expected to be somewhere in our vicinity sometime late this evening. I awoke this morning (Friday, September 3, 2010) and turned on the national news to get an update. Rather than receiving an impartial, fact-based report on the effect that Hurricane Earl had on the eastern coast of the Carolinas, I was greeted by Al Roker who, for some reason, was seemingly unable to keep the hood away from his face and his footing on the ground even though the conditions in which he was reporting from were nothing more than a blustery wind and slight rain. Was this news or sensationalism made for TV? Read More »
Paid Links & The Value Of True Believers
emmadavis | Thursday, September 2nd, 2010
Filed under: Advanced, Advanced, Basic, Basic, Editorial Page, Intermediate, Intermediate, SEO Tips & Advice, Social Media Tips & Advice, Technology
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At this point in the evolution of online marketing there can be no denying that there are many paths to achieving the same goal: higher traffic flow, better leads and increased conversion rate. Everyone has an opinion on tactics that perform well but one crucial point to remember is that not all online marketing strategies are created equal. Some marketers may find success comes more with spending money than spending time and effort. This is where I disagree strongly, and here’s why. Read More »
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