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PPC Tips & Advice

Google AdWords Ad Extensions: What Are They And Why To Use Them

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harryhuxford | Monday, September 27th, 2010

Filed under: PPC Tips & Advice

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Few AdWords marketers are aware of Ad Extensions and with good reason as the options to enable them are buried among other campaign settings. Adding Ad Extensions to your ads can help them stick out more to searchers and improve click through and conversion rates. While Google may plan to implement extensions on the display network, for the time being you’ll only see these Ad Extensions on search network ads.

Location Extension
The Location Extension appends an address to the bottom of an otherwise normal text ad. This works very well with searchers who are looking for something local like a restaurant, family fun center or bowling alley.

Example Of Google AdWords Location Extension

Example Of Google AdWords Location Extension

Using Location Extensions along with geographic targeting (like ’5 mile radius around a zipcode’) will boost relevancy to searchers which may lead to improved click through and conversion rates. Read More »

Freemium Success Extends Beyond Exceptional PPC & SEO

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Robert | Friday, September 24th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Freemium Defined

Wikipedia defines Freemium as “a business model that works by offering… a basic downloadable digital product, for free, while charging a premium for advanced or special features.

There are many Freemium based-business models, some of which succeed while many of which do not.

Why Some Freemium Companies Succeed & Others Fail

Having worked with many Freemium companies I’ve analyzed those that are successful and those that are not. In doing so I’ve identified five critical success factors and would like to share them with you. Tweet this. Read More »

5 Tips To Reengergize Web Sales Copy

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harryhuxford | Monday, September 20th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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When was the last time you examined your website’s sales copy with a critiquing eye? If your web sales copy has gone stale, consider updating it according to these tips.

Copy That Is Continuously Captivating
Web users are a very fickle and multi-tasking bunch. It doesn’t take much to distract them from buying a product from a website. Your web sales copy needs to pull and hold onto users’ attention spans. This is achieved primarily through an engaging headline that pulls users in which is then followed up with captivating web copy that keeps the momentum building. Lead users along with simple and logical reasons why your product or service is the best. You want them to mentally agree with everything you’re saying so the barriers and inhibitions to buy are dismantled brick by brick. But don’t leave them with a cliffhanger ending. Culminate with a strong call-to-action and “buy now” message. Read More »

30 Ideas For PPC SEM Optimization And Testing

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harryhuxford | Friday, September 17th, 2010

Filed under: PPC Tips & Advice

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Many Levers And Knobs
PPC marketers looking to squeeze out more conversions per advertising dollar engage in continuous optimization and testing. Because PPC SEM has so many interchangeable parts, there’s always something to be optimized and tested. No two PPC campaigns are exactly alike so you’ll have to find the best options for your product and vertical. Here are some quick ideas to fuel your optimization machine. Read More »

Google Instant Search Myths Debunked

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emmadavis | Friday, September 10th, 2010

Filed under: Advanced, Advanced, Basic, Basic, Intermediate, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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Before you let the news about Google’s new Instant Search function cause you to run through the SEO streets screaming, “the sky is falling!”, make sure you know the facts. The blogosphere is buzzing with fear-mongering and paranoia about what Google Instant Search means for SEO and internet marketing, but not all information is created equal. Here are some common misconceptions regarding Google’s latest entry in the search world. Read More »

Five Analytics Metrics You Can’t Afford To Miss

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emmadavis | Wednesday, September 8th, 2010

Filed under: Basic, Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice, Technology

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When planning an internet marketing strategy it is imperative that you realistically budget your time and money for needed resources. All too often, one crucial aspect of an online promotion plan is dangerously overlooked: measurement analytics. It doesn’t matter how much or how long you spend on any given internet marketing tactic; without the proper analytics in place, it’s all for naught.

Don’t worry, though – if you’ve never set up analytics tracking for your website it’s never too late to get started. There are tons of great paid and free services out there but the best place to start is with Google Analytics. It’s free and easy to set up, making it an excellent choice for the first-time analytics user. Read on to learn about the five most important metrics for your business that you’ll find in Google Analytics. Read More »

Getting A ‘B’ In PPC SEM

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harryhuxford | Tuesday, September 7th, 2010

Filed under: PPC Tips & Advice

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Separating The B’s From The C’s
I recall the first days of new college courses and how professors made me read syllabi detailing the material to be learned and the grading rubrics I’d be measured against. Often professors talked about “separating the B’s from the C’s” and presented us with a set of criteria we’d have to meet in order to get a ‘B’. Keeping that memory alive, I’ve compiled a list of 5 pitfalls that novices and beginners tend to fall into when first getting started with PPC. Avoid these 5 pitfalls and you’re guaranteed at least a ‘B’ in pay-per-click search engine marketing. Read More »

Online Privacy, Stalking & Sensationalism

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Robert | Friday, September 3rd, 2010

Filed under: Advanced, Editorial Page, PPC Tips & Advice

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Sensationalism Sells:
As a resident of eastern Massachusetts I’ve been keeping a keen eye on the path of Hurricane Earl which is expected to be somewhere in our vicinity sometime late this evening. I awoke this morning (Friday, September 3, 2010) and turned on the national news to get an update. Rather than receiving an impartial, fact-based report on the effect that Hurricane Earl had on the eastern coast of the Carolinas, I was greeted by Al Roker who, for some reason, was seemingly unable to keep the hood away from his face and his footing on the ground even though the conditions in which he was reporting from were nothing more than a blustery wind and slight rain. Was this news or sensationalism made for TV? Read More »

Cashing In On The Vuvuzela Craze With SEM (Infographic)

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harryhuxford | Wednesday, September 1st, 2010

Filed under: PPC Tips & Advice

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Like many other World Cup fans, I lowered the volume on my TV to avoid hearing the incessant buzzing of vuvuzela horns during the matches. Although the horns were previously unknown outside of South African soccer, World Cup coverage introduced vuvuzelas to the world and catapulted them to new heights in internet stardom. One online retailer took advantage of the craze to earn a nice chunk of change. Read More »

Psychological Tactics In PPC Ads: Urgency

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harryhuxford | Monday, August 30th, 2010

Filed under: PPC Tips & Advice

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This Message Will Self-Destruct In 3..2…
Urgency and scarcity are intertwined as urgency is essentially the scarcity of time. As consumers, we encounter urgency most often in the form of coupons with expiration dates as well as time-limited offers in TV commercials. Induced urgency is just like induced scarcity as in both scenarios there’s something tangential to the product that has a limited opportunity to act upon. This is the “special offer.” The products themselves may still be available long after the offer’s expiration date. Read More »