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SEO Tips & Advice

SEM Keyword Research With Google’s Wonder Wheel & Suggested Searches

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harryhuxford | Tuesday, October 12th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Keyword research is a vital aspect of any SEM strategy that desires to see growth in leads or conversions. While there are plenty of third party keyword research programs out there, you may want to try out something light and free when you first start cutting your teeth on keyword discovery. I’ve found Google’s Wonder Wheel and Suggested Searches to be an intuitive and free approach to keyword research. Read More »

Top 5 Web Marketing YouTube Videos Of September

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harryhuxford | Wednesday, September 29th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice

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I decided to go spelunking in the depths of YouTube to see if I could find any useful videos that launched this past month. I saw a lot of muck and mire but also found some gold. Here are the best 5 videos I found relating to PPC, SEO and social media marketing. Read More »

Keyword Strategies You Can Count On

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emmadavis | Tuesday, September 28th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice, Technology

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Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. No matter what kind of online marketing project you’re embarking on, you will need to concentrate on keyword usage. It’s easy to get caught up in new technology and innovative ways to manage online campaigns but too often marketers forget that the force that drives visitors and conversions is ultimately the strength of your keywords. Here are some best-practice strategies that can help you improve your focus on keywords across all internet marketing methods. Read More »

Freemium Success Extends Beyond Exceptional PPC & SEO

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Robert | Friday, September 24th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Freemium Defined

Wikipedia defines Freemium as “a business model that works by offering… a basic downloadable digital product, for free, while charging a premium for advanced or special features.

There are many Freemium based-business models, some of which succeed while many of which do not.

Why Some Freemium Companies Succeed & Others Fail

Having worked with many Freemium companies I’ve analyzed those that are successful and those that are not. In doing so I’ve identified five critical success factors and would like to share them with you. Tweet this. Read More »

5 Web Design Strategies That Work For Everyone

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emmadavis | Thursday, September 23rd, 2010

Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology

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The divide between ‘online’ and ‘real world’ business is closing rapidly; does your website hold up to today’s design standards? More and more people use the internet to shop or book services every day, which means your website must stand as a good representative of your company while still selling your products. If your web design is stale you could be losing business as we speak to competitors with slicker, more innovative homepage designs. While you tend to find the most creative web design elements featured on graphic design or web design company sites, there’s no reason why these streamlined design tactics can’t perform well on retail and other business websites. Here are five strategies of imaginative web design that make a business site stand out from the crowd. Read More »

5 Tips To Reengergize Web Sales Copy

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harryhuxford | Monday, September 20th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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When was the last time you examined your website’s sales copy with a critiquing eye? If your web sales copy has gone stale, consider updating it according to these tips.

Copy That Is Continuously Captivating
Web users are a very fickle and multi-tasking bunch. It doesn’t take much to distract them from buying a product from a website. Your web sales copy needs to pull and hold onto users’ attention spans. This is achieved primarily through an engaging headline that pulls users in which is then followed up with captivating web copy that keeps the momentum building. Lead users along with simple and logical reasons why your product or service is the best. You want them to mentally agree with everything you’re saying so the barriers and inhibitions to buy are dismantled brick by brick. But don’t leave them with a cliffhanger ending. Culminate with a strong call-to-action and “buy now” message. Read More »

Wasting Social Media Budget: The Seven Deadly Sins

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emmadavis | Thursday, September 16th, 2010

Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology

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Everyone knows that staying within a budget is a top priority if you want to succeed in internet marketing, but few marketers have the discipline to recognize when they are headed down the path towards overspending. When it comes to social media it can be an even greater problem simply because of the constantly evolving nature of the beast. Here are the Seven Deadly Sins you’ll want to avoid if you hope to successfully manage your social media budget.

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10 Ways To Serve Up Fresh Content

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emmadavis | Tuesday, September 14th, 2010

Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology

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You can spend hundreds of hours on improving your website’s search engine optimization, but it could be time wasted if you aren’t paying equal attention to the quality of your content. The content you offer a visitor to your website is your connection to your potential customer. Too often, site owners overlook the importance of keeping website content fresh, to the detriment of their online business. Here are ten solid strategies to ensure that the content on your site is poppin’ fresh! Read More »

Getting A ‘B’ In SEO

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harryhuxford | Monday, September 13th, 2010

Filed under: SEO Tips & Advice

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Coming into the fall months makes me think about my college years and I can’t help but put on my collegiate cap once again. In the same vein as my post “How To Get A ‘B’ In PPC SEM”, I will now outline the criteria that I feel will earn a web marketer a ‘B’ in SEO. Read More »

Google Instant Search Myths Debunked

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emmadavis | Friday, September 10th, 2010

Filed under: Advanced, Advanced, Basic, Basic, Intermediate, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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Before you let the news about Google’s new Instant Search function cause you to run through the SEO streets screaming, “the sky is falling!”, make sure you know the facts. The blogosphere is buzzing with fear-mongering and paranoia about what Google Instant Search means for SEO and internet marketing, but not all information is created equal. Here are some common misconceptions regarding Google’s latest entry in the search world. Read More »