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Google Instant Search Myths Debunked

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emmadavis | Friday, September 10th, 2010

Filed under: Advanced, Advanced, Basic, Basic, Intermediate, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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Before you let the news about Google’s new Instant Search function cause you to run through the SEO streets screaming, “the sky is falling!”, make sure you know the facts. The blogosphere is buzzing with fear-mongering and paranoia about what Google Instant Search means for SEO and internet marketing, but not all information is created equal. Here are some common misconceptions regarding Google’s latest entry in the search world. Read More »

Five Analytics Metrics You Can’t Afford To Miss

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emmadavis | Wednesday, September 8th, 2010

Filed under: Basic, Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice, Technology

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When planning an internet marketing strategy it is imperative that you realistically budget your time and money for needed resources. All too often, one crucial aspect of an online promotion plan is dangerously overlooked: measurement analytics. It doesn’t matter how much or how long you spend on any given internet marketing tactic; without the proper analytics in place, it’s all for naught.

Don’t worry, though – if you’ve never set up analytics tracking for your website it’s never too late to get started. There are tons of great paid and free services out there but the best place to start is with Google Analytics. It’s free and easy to set up, making it an excellent choice for the first-time analytics user. Read on to learn about the five most important metrics for your business that you’ll find in Google Analytics. Read More »

The Quest For The Perfect Keyword

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emmadavis | Tuesday, August 24th, 2010

Filed under: Basic, Basic, PPC Tips & Advice, SEO Tips & Advice

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As summer winds down and the back-to-school fall shopping season is upon us, It’s more obvious than ever that a strong online brand presence has become a crucial step towards success. The core strength of any internet marketing campaign lies in the “findability” of a product. The question is, to what extent, as a company, are you able to influence how easily potential customers can find your product? The answer, of course, is another question: How hard are you willing to work to find the perfect keyword? Read More »

How Long Is Your Longtail, And Should It Be Long At All?

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Robert | Tuesday, July 6th, 2010

Filed under: Advanced, Basic, Intermediate, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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INTRODUCTION TO “LONGTAIL”:
I, as well as others who have been working with the longtail for years, credit Chris Anderson of Wired Magazine with popularizing the term “longtail”. In the 2005-2006 time frame Chris began writing a blog (which was soon followed by a book by the same name – The Long Tail).

The blog and the book focused on the fallacy that the 80/20 rule applies to all things. In particular he showed that in this digital age the cost of creating, storing and distributing digital media (e.g., digital CDs, DVDs, books, etc.) enabled an economic effect that allowed online companies, like Netflix and Amazon, to offer a much greater variety of products than could be offered by traditional offline retailers, to whom the 80/20 rule absolutely applies. Traditional offline retailers have no choice but to focus on generating80% of their revenue from 20% of the products produced because of the physical and economic constraints of the real estate from where they conduct business.

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