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SEO Tips & Advice

Five Analytics Metrics You Can’t Afford To Miss

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emmadavis | Wednesday, September 8th, 2010

Filed under: Basic, Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice, Technology

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When planning an internet marketing strategy it is imperative that you realistically budget your time and money for needed resources. All too often, one crucial aspect of an online promotion plan is dangerously overlooked: measurement analytics. It doesn’t matter how much or how long you spend on any given internet marketing tactic; without the proper analytics in place, it’s all for naught.

Don’t worry, though – if you’ve never set up analytics tracking for your website it’s never too late to get started. There are tons of great paid and free services out there but the best place to start is with Google Analytics. It’s free and easy to set up, making it an excellent choice for the first-time analytics user. Read on to learn about the five most important metrics for your business that you’ll find in Google Analytics. Read More »

PPC or SEO? That Is The Question

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Robert | Friday, August 27th, 2010

Filed under: Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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Once Upon A Time:
Do you remember once upon a time (approximately 2002 or so) when every company had a mantra “we have to advertise on Google”? Yet, when asked why, most marketing professionals replied, “because everyone else is including my competitors”. That wasn’t a good answer then and it isn’t a good answer today.

An interesting side bar worth noting, however: I often hear that same answer today as it relates to social media marketing. It’s funny how things repeat themselves.

Nevertheless, there are very good reasons to pursue a pay per click (PPC) strategy, and there are very good reasons to pursue a search engine optimization (SEO) strategy, but there are even better reasons to pursue a PPC and SEO strategy combined. Why? Let me tell you one of the many good reasons. Tweet this. Read More »

Totally Tubular SEO Title Tutorial

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harryhuxford | Wednesday, August 25th, 2010

Filed under: SEO Tips & Advice

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The One Sentence Elevator Pitch
Imagine Google’s search engine results as a 10 floor building with only one elevator and no stairs. Your webpage starts on the ground floor and wants to get to the highest floor possible because the higher it goes in this building, the more people it will see. One problem: Google is the elevator operator and won’t send your webpage to the top without determining if the people there will like it. Google first wants your webpage to describe itself in one sentence. This one sentence elevator pitch is the title of your webpage.

Your webpage’s title is also a determining factor in getting users to click your page in the results which is important since Google’s search results are in part a popularity contest where one click is one vote. We thus see the need to write titles that tell Google what our pages are about and titles that get users to click. Read More »

The Quest For The Perfect Keyword

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emmadavis | Tuesday, August 24th, 2010

Filed under: Basic, Basic, PPC Tips & Advice, SEO Tips & Advice

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As summer winds down and the back-to-school fall shopping season is upon us, It’s more obvious than ever that a strong online brand presence has become a crucial step towards success. The core strength of any internet marketing campaign lies in the “findability” of a product. The question is, to what extent, as a company, are you able to influence how easily potential customers can find your product? The answer, of course, is another question: How hard are you willing to work to find the perfect keyword? Read More »

3 Cool Ways To Integrate SEO Keywords Into Web Copy

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harryhuxford | Friday, August 20th, 2010

Filed under: SEO Tips & Advice

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Content Keyword Saturation Explained
An important part of propelling your pages to the top rankings of search engines is keyword saturation, defined as the percentage of target keywords in relation to the rest of a page’s content. SEO novices assume that a higher saturation is better so they add multitudinous instances of their target keywords. Search engine algorithms have become more intelligent and have begun to dock pages that have an artificially increased keyword saturation level.

Search engines optimize their algorithms to meet the needs of searchers. When searchers type in a query into Google and land on your page only to find a wall of repetitive keywords, they’ll abandon your site in a second and as they head out the door, they’ll curse Google for sending them to such a crappy site. Google doesn’t want this and has fixed their algorithm to shun pages like these.

Instead, Google wants the sites they index to have value for the searcher. And this means indexed sites should have engaging web copy that is useful. An unwritten SEO industry rule is that keyword saturation should be 5 percent or less (i.e., for every 100 words on your page, 5 are targeted keywords). Considering that for web copy to be useful and engaging it should contain lots of words from the English language, it’s easy to see why search engines favor pages with keyword saturation levels of 5%. Imagine visiting a page with a keyword saturation level of 33% where one out of every 3 words on the page is a repeated instance of a targeted keyword. It’s enough to give you SEO nightmares! Read More »

How Long Is Your Longtail, And Should It Be Long At All?

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Robert | Tuesday, July 6th, 2010

Filed under: Advanced, Basic, Intermediate, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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INTRODUCTION TO “LONGTAIL”:
I, as well as others who have been working with the longtail for years, credit Chris Anderson of Wired Magazine with popularizing the term “longtail”. In the 2005-2006 time frame Chris began writing a blog (which was soon followed by a book by the same name – The Long Tail).

The blog and the book focused on the fallacy that the 80/20 rule applies to all things. In particular he showed that in this digital age the cost of creating, storing and distributing digital media (e.g., digital CDs, DVDs, books, etc.) enabled an economic effect that allowed online companies, like Netflix and Amazon, to offer a much greater variety of products than could be offered by traditional offline retailers, to whom the 80/20 rule absolutely applies. Traditional offline retailers have no choice but to focus on generating80% of their revenue from 20% of the products produced because of the physical and economic constraints of the real estate from where they conduct business.

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