Social Media Tips & Advice
The Scary Side of Social Media Marketing
emmadavis | Thursday, October 7th, 2010
Filed under: Editorial Page, Social Media Tips & Advice, Technology
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When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Between the big names–Facebook, Twitter, and Reddit, to name a few–and the myriad smaller, newer social networking sites, most businesses can find a happy medium of community-building and greater exposure. However, social media marketing is one of the least controllable areas of online marketing, meaning once a campaign is set in motion there may be no going back. Here are some ways your company can avoid joining the dark side of social media marketing. Read More »
Top 5 Web Marketing YouTube Videos Of September
harryhuxford | Wednesday, September 29th, 2010
Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice
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I decided to go spelunking in the depths of YouTube to see if I could find any useful videos that launched this past month. I saw a lot of muck and mire but also found some gold. Here are the best 5 videos I found relating to PPC, SEO and social media marketing. Read More »
Keyword Strategies You Can Count On
emmadavis | Tuesday, September 28th, 2010
Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice, Technology
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Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. No matter what kind of online marketing project you’re embarking on, you will need to concentrate on keyword usage. It’s easy to get caught up in new technology and innovative ways to manage online campaigns but too often marketers forget that the force that drives visitors and conversions is ultimately the strength of your keywords. Here are some best-practice strategies that can help you improve your focus on keywords across all internet marketing methods. Read More »
5 Web Design Strategies That Work For Everyone
emmadavis | Thursday, September 23rd, 2010
Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology
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The divide between ‘online’ and ‘real world’ business is closing rapidly; does your website hold up to today’s design standards? More and more people use the internet to shop or book services every day, which means your website must stand as a good representative of your company while still selling your products. If your web design is stale you could be losing business as we speak to competitors with slicker, more innovative homepage designs. While you tend to find the most creative web design elements featured on graphic design or web design company sites, there’s no reason why these streamlined design tactics can’t perform well on retail and other business websites. Here are five strategies of imaginative web design that make a business site stand out from the crowd. Read More »
8 Reasons Your Business Needs A Facebook Fan Page
harryhuxford | Wednesday, September 22nd, 2010
Filed under: Social Media Tips & Advice
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From fan-to-fan interaction to entertaining and rewarding fans, Facebook fan pages allows many opportunities to engage with customers and solidify a business’s presence in its niche. Any social media plan is incomplete without a Facebook fan page and here’s why.
Fans Become Your Brand Evangelists
When I browse my daily Facebook news feed, I’m always sure to see a friend put a ‘like’ on a corporate Facebook page or a fresh comment written on a company’s wall. If it weren’t for my friends doing this, I would never know that hundreds of companies are just a click away. What’s really interesting is that none of my friends are getting paid to promote corporate fan pages. A Facebook fan page has the potential to reach millions of otherwise unreachable people for little to no cost aside from managing and creating content. Read More »
Wasting Social Media Budget: The Seven Deadly Sins
emmadavis | Thursday, September 16th, 2010
Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology
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Everyone knows that staying within a budget is a top priority if you want to succeed in internet marketing, but few marketers have the discipline to recognize when they are headed down the path towards overspending. When it comes to social media it can be an even greater problem simply because of the constantly evolving nature of the beast. Here are the Seven Deadly Sins you’ll want to avoid if you hope to successfully manage your social media budget.
7 Despicable Social Media Behaviors
harryhuxford | Wednesday, September 15th, 2010
Filed under: Social Media Tips & Advice
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Don’t be “that” guy!
Automatic Direct Messages Upon Following Twitter Users
I understand the motive. These people are on Twitter to drum up leads for their product or service but to send me an auto Direct Message upon me following them is just very shady. First, I see my decision to follow other Twitter users to be a friendly acknowledgement that I like what they do or I enjoy their tweets and I would like to have their tweets be a part of my daily life on Twitter. It alarms me how these Twitter users appear so affable and helpful in their tweets but turn so cold and spammy in their auto direct messages.
Second, I don’t know about you but I’ve never made a friend in the real world who then turned around and tried to sell me something as soon as we finished shaking hands. People who do this are usually called peddlers, scalpers and dealers. Read More »
10 Ways To Serve Up Fresh Content
emmadavis | Tuesday, September 14th, 2010
Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology
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You can spend hundreds of hours on improving your website’s search engine optimization, but it could be time wasted if you aren’t paying equal attention to the quality of your content. The content you offer a visitor to your website is your connection to your potential customer. Too often, site owners overlook the importance of keeping website content fresh, to the detriment of their online business. Here are ten solid strategies to ensure that the content on your site is poppin’ fresh! Read More »
How Savvy Social Media Reps Handle Positive And Negative Tweets
harryhuxford | Thursday, September 9th, 2010
Filed under: Basic, Intermediate, Social Media Tips & Advice
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Social Media Requires Many Hats
Social media reps find themselves wearing multiple hats when responding to company feedback on Twitter. Happy haberdashers are what they’ll become as they smile at positive tweets about their companies but they’ll also resist the urge to become Mad Hatters when negative tweets are flung their way. Here are some great ways corporate social media reps respond to positive and negative tweets. Read More »
Paid Links & The Value Of True Believers
emmadavis | Thursday, September 2nd, 2010
Filed under: Advanced, Advanced, Basic, Basic, Editorial Page, Intermediate, Intermediate, SEO Tips & Advice, Social Media Tips & Advice, Technology
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At this point in the evolution of online marketing there can be no denying that there are many paths to achieving the same goal: higher traffic flow, better leads and increased conversion rate. Everyone has an opinion on tactics that perform well but one crucial point to remember is that not all online marketing strategies are created equal. Some marketers may find success comes more with spending money than spending time and effort. This is where I disagree strongly, and here’s why. Read More »
