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6 Strategies Twitter Experts Know That You Don’t

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harryhuxford | Wednesday, August 18th, 2010

Filed under: Advanced, Intermediate, Social Media Tips & Advice

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It’s Time To Expand Your ‘Non-Core’ Followers
As outlined in my initial post, “Top Twitter Tip: Segment Followers Into A Pyramid”, your followers can be divided into two categories: your ‘core’ group of followers, who are few in number but of the most value to you, and your ‘non-core’ followers who are numerous and less important to you. I previously discussed how to expand your ‘core’ followers by building up a network of experts in your field. This post will highlight 6 successful strategies to build up a general list of followers.

1. Promise New Followers A Free eBook
Try this. In your Twitter bio, promise that every new follower will receive a free ebook emailed to them. Not only does this encourage people to follow you, but you yourself get even more value out of this offer. Your new followers get their free ebook, which costs you nothing to email, and you, like a sly dog, get their email contact info which starts you on the path to creating a highly targeted email list which you can remarket to with email newsletters (Hint: Ratepoint provides a free and easy to use enewsletter software).

2. Put Time-Limited Discount Codes In Your Tweets
For example:
Save 15% Off All Hollister Apparel With Coupon Code ‘SAVE5TEEN’! Expires 2 Hours After This Tweet! Offer Only Found On Twitter! {link}

Making these time-limited discount codes exclusive only to Twitter will take advantage of people’s loss-aversive mentality. If these discount codes are exclusive to Twitter, they lose money by not following you. Read More »