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Social Media Tips & Advice

6 Strategies Twitter Experts Know That You Don’t

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harryhuxford | Wednesday, August 18th, 2010

Filed under: Advanced, Intermediate, Social Media Tips & Advice

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It’s Time To Expand Your ‘Non-Core’ Followers
As outlined in my initial post, “Top Twitter Tip: Segment Followers Into A Pyramid”, your followers can be divided into two categories: your ‘core’ group of followers, who are few in number but of the most value to you, and your ‘non-core’ followers who are numerous and less important to you. I previously discussed how to expand your ‘core’ followers by building up a network of experts in your field. This post will highlight 6 successful strategies to build up a general list of followers.

1. Promise New Followers A Free eBook
Try this. In your Twitter bio, promise that every new follower will receive a free ebook emailed to them. Not only does this encourage people to follow you, but you yourself get even more value out of this offer. Your new followers get their free ebook, which costs you nothing to email, and you, like a sly dog, get their email contact info which starts you on the path to creating a highly targeted email list which you can remarket to with email newsletters (Hint: Ratepoint provides a free and easy to use enewsletter software).

2. Put Time-Limited Discount Codes In Your Tweets
For example:
Save 15% Off All Hollister Apparel With Coupon Code ‘SAVE5TEEN’! Expires 2 Hours After This Tweet! Offer Only Found On Twitter! {link}

Making these time-limited discount codes exclusive only to Twitter will take advantage of people’s loss-aversive mentality. If these discount codes are exclusive to Twitter, they lose money by not following you. Read More »

Three Steps To Get Industry Leaders To Follow You On Twitter

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harryhuxford | Monday, August 16th, 2010

Filed under: Social Media Tips & Advice

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Customers Are Rare But Experts Are A Dime A Dozen
Finding customers on Twitter is a challenge because it’s hard to identify and pick them out. Twitterers aren’t likely to write in their bio: “Want to buy: iPod, skateboard, laptop & discount cruise tickets.” To find out what they wanted to buy, you would have to listen to their tweets and even then, they may never tweet about products or services they are looking to buy.

Experts, on the other hand, are very quick to self-identify themselves as people who are on Twitter to share their skills and knowledge. A quick scan of their Twitter bios will yield terms like “expert, professional or passionate about X” and a look at their follower count will show how influential they are on Twitter. Find these experts by doing a Twitter search on a keyword that’s frequently used by specialists in your field and see who’s talking about it.

As seen in my previous post “Top Twitter Tip: Segment Followers Into A Pyramid” industry leaders and experts are part of your ‘core’ group of followers. Now that the experts have been identified, the objective is to get them to follow you. Having influential experts following you signals to other Twitterers that the experts found value in your tweets and it would be a good idea to follow you as well. But to get these experts to follow you, you have to add value and engage them. Read More »

Top Twitter Tip: Segment Followers Into A Pyramid

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harryhuxford | Thursday, August 12th, 2010

Filed under: Social Media Tips & Advice

Follow me on Twitter

A Cult Isn’t A Cult Until It Has 500 Followers
The size of your followers list is the base line measurement of your business’s influence on Twitter. In a perfect world, you’d have millions of zealous followers who were all repeat customers. But we need to be realistic and understand the inverse relationship between potential followers’ interest in you and their quantity. In other words, there will be fewer people who are very interested in your business while there will be droves of people who are somewhat interested in your business. A pyramid best expresses this inverse relationship graphically.

Envision Potential Followers As A Pyramid
At the top of the pyramid is you of course. Right below you is your ‘core’ group of followers which consists of a layer of targeted potential customers and a layer of highly relevant same-industry specialists. Below your ‘core’ group of followers is your ‘non-core’ followers who have a weaker interest in your business but are numerous in quantity. Check out the following graphic. Read More »