Technology
Are Your PPC Campaigns Ready For The Holidays?
emmadavis | Wednesday, October 13th, 2010
Filed under: PPC Tips & Advice, Technology
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There’s a chill in the air and store shelves are stocked with Halloween candy, which can only mean one thing: the holiday season is nearly upon us! If you’re a marketer running pay-per-click advertising campaigns, it’s time to determine your fourth-quarter strategy. With products that see a spike in sales leading up to the winter holidays, it’s crucial to plan your PPC tactics accordingly. Here are some steps you can take to get your PPC campaigns whipped into shape for the holidays. Read More »
The Scary Side of Social Media Marketing
emmadavis | Thursday, October 7th, 2010
Filed under: Editorial Page, Social Media Tips & Advice, Technology
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When you market a brand, connecting with customers is a top priority. This is why so many companies have shifted their online marketing strategies to include more and more social media marketing efforts. Between the big names–Facebook, Twitter, and Reddit, to name a few–and the myriad smaller, newer social networking sites, most businesses can find a happy medium of community-building and greater exposure. However, social media marketing is one of the least controllable areas of online marketing, meaning once a campaign is set in motion there may be no going back. Here are some ways your company can avoid joining the dark side of social media marketing. Read More »
Make AdWords Metrics Work For You
emmadavis | Tuesday, October 5th, 2010
Filed under: PPC Tips & Advice, Technology
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Success can be measured in many different ways when it comes to pay-per-click search advertising. Still, it helps to know your way around the metrics that the Google AdWords platform uses to determine performance in a PPC campaign. Each metric has important performance data you can learn from, and when viewed together, these measurements can give you an illuminating report on the progress of your PPC advertising. Want to know more about what each AdWords metric means? Read on. Read More »
Google AdWords New Report Generation Tools
emmadavis | Friday, October 1st, 2010
Filed under: PPC Tips & Advice, Technology
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If you log into Google AdWords as often as I do, you may have noticed the user interface undergoing a few changes lately. Most recently, Google has altered the way a user generates AdWords Reports. Curious how this change will affect the way you collect and analyze campaign data? Here’s how to proceed with Google’s new reporting features. Read More »
Keyword Strategies You Can Count On
emmadavis | Tuesday, September 28th, 2010
Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice, Technology
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Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. No matter what kind of online marketing project you’re embarking on, you will need to concentrate on keyword usage. It’s easy to get caught up in new technology and innovative ways to manage online campaigns but too often marketers forget that the force that drives visitors and conversions is ultimately the strength of your keywords. Here are some best-practice strategies that can help you improve your focus on keywords across all internet marketing methods. Read More »
5 Web Design Strategies That Work For Everyone
emmadavis | Thursday, September 23rd, 2010
Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology
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The divide between ‘online’ and ‘real world’ business is closing rapidly; does your website hold up to today’s design standards? More and more people use the internet to shop or book services every day, which means your website must stand as a good representative of your company while still selling your products. If your web design is stale you could be losing business as we speak to competitors with slicker, more innovative homepage designs. While you tend to find the most creative web design elements featured on graphic design or web design company sites, there’s no reason why these streamlined design tactics can’t perform well on retail and other business websites. Here are five strategies of imaginative web design that make a business site stand out from the crowd. Read More »
In Defense of Google
emmadavis | Tuesday, September 21st, 2010
Filed under: Editorial Page, Technology
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Lately the tone in online conversations discussing Google seem to have taken a turn for the negative. The search engine giant dealt with the backlash of an employee abusing his power and invading user privacy. They rolled out a new function to their household-name search engine that sparked a lot of concern over established methods of marketing through Google. They’ve received criticism on a number of their newer free services offered to users of existing Google properties. Still, I find myself defending my devotion to Google as an online tool almost daily. Here’s why. Read More »
Wasting Social Media Budget: The Seven Deadly Sins
emmadavis | Thursday, September 16th, 2010
Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology
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Everyone knows that staying within a budget is a top priority if you want to succeed in internet marketing, but few marketers have the discipline to recognize when they are headed down the path towards overspending. When it comes to social media it can be an even greater problem simply because of the constantly evolving nature of the beast. Here are the Seven Deadly Sins you’ll want to avoid if you hope to successfully manage your social media budget.
10 Ways To Serve Up Fresh Content
emmadavis | Tuesday, September 14th, 2010
Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology
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You can spend hundreds of hours on improving your website’s search engine optimization, but it could be time wasted if you aren’t paying equal attention to the quality of your content. The content you offer a visitor to your website is your connection to your potential customer. Too often, site owners overlook the importance of keeping website content fresh, to the detriment of their online business. Here are ten solid strategies to ensure that the content on your site is poppin’ fresh! Read More »
Five Analytics Metrics You Can’t Afford To Miss
emmadavis | Wednesday, September 8th, 2010
Filed under: Basic, Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice, Technology
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When planning an internet marketing strategy it is imperative that you realistically budget your time and money for needed resources. All too often, one crucial aspect of an online promotion plan is dangerously overlooked: measurement analytics. It doesn’t matter how much or how long you spend on any given internet marketing tactic; without the proper analytics in place, it’s all for naught.
Don’t worry, though – if you’ve never set up analytics tracking for your website it’s never too late to get started. There are tons of great paid and free services out there but the best place to start is with Google Analytics. It’s free and easy to set up, making it an excellent choice for the first-time analytics user. Read on to learn about the five most important metrics for your business that you’ll find in Google Analytics. Read More »
