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Posts Tagged ‘Analytics’

Are Your PPC Campaigns Ready For The Holidays?

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emmadavis | Wednesday, October 13th, 2010

Filed under: PPC Tips & Advice, Technology

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There’s a chill in the air and store shelves are stocked with Halloween candy, which can only mean one thing: the holiday season is nearly upon us! If you’re a marketer running pay-per-click advertising campaigns, it’s time to determine your fourth-quarter strategy. With products that see a spike in sales leading up to the winter holidays, it’s crucial to plan your PPC tactics accordingly. Here are some steps you can take to get your PPC campaigns whipped into shape for the holidays. Read More »

How To Use Google Analytics To Optimize AdWords Ad Positioning

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harryhuxford | Monday, October 4th, 2010

Filed under: PPC Tips & Advice

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If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position. Analytics displays this data in a visual way that makes optimization intuitive. Read More »

Wasting Social Media Budget: The Seven Deadly Sins

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emmadavis | Thursday, September 16th, 2010

Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology

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Everyone knows that staying within a budget is a top priority if you want to succeed in internet marketing, but few marketers have the discipline to recognize when they are headed down the path towards overspending. When it comes to social media it can be an even greater problem simply because of the constantly evolving nature of the beast. Here are the Seven Deadly Sins you’ll want to avoid if you hope to successfully manage your social media budget.

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Five Analytics Metrics You Can’t Afford To Miss

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emmadavis | Wednesday, September 8th, 2010

Filed under: Basic, Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice, Technology

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When planning an internet marketing strategy it is imperative that you realistically budget your time and money for needed resources. All too often, one crucial aspect of an online promotion plan is dangerously overlooked: measurement analytics. It doesn’t matter how much or how long you spend on any given internet marketing tactic; without the proper analytics in place, it’s all for naught.

Don’t worry, though – if you’ve never set up analytics tracking for your website it’s never too late to get started. There are tons of great paid and free services out there but the best place to start is with Google Analytics. It’s free and easy to set up, making it an excellent choice for the first-time analytics user. Read on to learn about the five most important metrics for your business that you’ll find in Google Analytics. Read More »

Six Essential Steps For Adwords Success

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Robert | Tuesday, August 10th, 2010

Filed under: Advanced, Basic, Intermediate, PPC Tips & Advice

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Adwords Can Be So Devious?:
Adwords is intended to look so easy that a child could succeed. However, the fact is that the contrary is true. Rarely can you succeed at Adwords without knowing the ins and outs of how to make it work to your advantage.

We’ve discovered many other devious traps embedded in Google Adwords, some of which are explained in “Is Google Evil, Or Just Devious? – Traps No. 1 & 2”, “Is Google Evil, Or Just Devious? – Trap No. 3” and “Is Google Evil, Or Just Devious? – Trap No. 3 (Cont)”.

But here are six steps that are absolutely essential for setting up an Adwords account. If you follow these six steps, your chances of success are greatly enhanced. You can also visit our blog site for many PPC, SEO & Social Media tips, tricks, secrets and advice, and/or you can sign up for our daily PPC, SEO and Social Medial “tip of the day” delivered directly to your inbox.

These six steps are born from years of PPC trial and error. We’ve learned the hard way, and we’re happy to share our experiences with you so you don’t have to. Read More »