Posts Tagged ‘Google’
Are Your PPC Campaigns Ready For The Holidays?
emmadavis | Wednesday, October 13th, 2010
Filed under: PPC Tips & Advice, Technology
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There’s a chill in the air and store shelves are stocked with Halloween candy, which can only mean one thing: the holiday season is nearly upon us! If you’re a marketer running pay-per-click advertising campaigns, it’s time to determine your fourth-quarter strategy. With products that see a spike in sales leading up to the winter holidays, it’s crucial to plan your PPC tactics accordingly. Here are some steps you can take to get your PPC campaigns whipped into shape for the holidays. Read More »
SEM Keyword Research With Google’s Wonder Wheel & Suggested Searches
harryhuxford | Tuesday, October 12th, 2010
Filed under: PPC Tips & Advice, SEO Tips & Advice
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Keyword research is a vital aspect of any SEM strategy that desires to see growth in leads or conversions. While there are plenty of third party keyword research programs out there, you may want to try out something light and free when you first start cutting your teeth on keyword discovery. I’ve found Google’s Wonder Wheel and Suggested Searches to be an intuitive and free approach to keyword research. Read More »
Be Smarter About Dynamic Keyword Insertion In PPC Ads
Dynamic Keyword Insertion (or DKI) is one of the most misunderstood and misused PPC tactics that marketers will try to implement in their PPC accounts. The most prevalent abusers of DKI include the likes of large online retailers and you’ve likely seen their paid ads when searching for something obscure and unrelated to them. While big corporations can afford to use DKI to drive masses of visits to their sites, the majority of PPC managers who dabble with DKI work with limited resources and need to be smart about their spend. Read More »
Make AdWords Metrics Work For You
emmadavis | Tuesday, October 5th, 2010
Filed under: PPC Tips & Advice, Technology
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Success can be measured in many different ways when it comes to pay-per-click search advertising. Still, it helps to know your way around the metrics that the Google AdWords platform uses to determine performance in a PPC campaign. Each metric has important performance data you can learn from, and when viewed together, these measurements can give you an illuminating report on the progress of your PPC advertising. Want to know more about what each AdWords metric means? Read on. Read More »
How To Use Google Analytics To Optimize AdWords Ad Positioning
If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position. Analytics displays this data in a visual way that makes optimization intuitive. Read More »
Google AdWords New Report Generation Tools
emmadavis | Friday, October 1st, 2010
Filed under: PPC Tips & Advice, Technology
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If you log into Google AdWords as often as I do, you may have noticed the user interface undergoing a few changes lately. Most recently, Google has altered the way a user generates AdWords Reports. Curious how this change will affect the way you collect and analyze campaign data? Here’s how to proceed with Google’s new reporting features. Read More »
Top 5 Web Marketing YouTube Videos Of September
harryhuxford | Wednesday, September 29th, 2010
Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice
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I decided to go spelunking in the depths of YouTube to see if I could find any useful videos that launched this past month. I saw a lot of muck and mire but also found some gold. Here are the best 5 videos I found relating to PPC, SEO and social media marketing. Read More »
Google AdWords Ad Extensions: What Are They And Why To Use Them
Few AdWords marketers are aware of Ad Extensions and with good reason as the options to enable them are buried among other campaign settings. Adding Ad Extensions to your ads can help them stick out more to searchers and improve click through and conversion rates. While Google may plan to implement extensions on the display network, for the time being you’ll only see these Ad Extensions on search network ads.
Location Extension
The Location Extension appends an address to the bottom of an otherwise normal text ad. This works very well with searchers who are looking for something local like a restaurant, family fun center or bowling alley.
Example Of Google AdWords Location Extension
Using Location Extensions along with geographic targeting (like ’5 mile radius around a zipcode’) will boost relevancy to searchers which may lead to improved click through and conversion rates. Read More »
In Defense of Google
emmadavis | Tuesday, September 21st, 2010
Filed under: Editorial Page, Technology
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Lately the tone in online conversations discussing Google seem to have taken a turn for the negative. The search engine giant dealt with the backlash of an employee abusing his power and invading user privacy. They rolled out a new function to their household-name search engine that sparked a lot of concern over established methods of marketing through Google. They’ve received criticism on a number of their newer free services offered to users of existing Google properties. Still, I find myself defending my devotion to Google as an online tool almost daily. Here’s why. Read More »
30 Ideas For PPC SEM Optimization And Testing
Many Levers And Knobs
PPC marketers looking to squeeze out more conversions per advertising dollar engage in continuous optimization and testing. Because PPC SEM has so many interchangeable parts, there’s always something to be optimized and tested. No two PPC campaigns are exactly alike so you’ll have to find the best options for your product and vertical. Here are some quick ideas to fuel your optimization machine. Read More »
