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Posts Tagged ‘Google’

10 Ways To Serve Up Fresh Content

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emmadavis | Tuesday, September 14th, 2010

Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology

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You can spend hundreds of hours on improving your website’s search engine optimization, but it could be time wasted if you aren’t paying equal attention to the quality of your content. The content you offer a visitor to your website is your connection to your potential customer. Too often, site owners overlook the importance of keeping website content fresh, to the detriment of their online business. Here are ten solid strategies to ensure that the content on your site is poppin’ fresh! Read More »

Getting A ‘B’ In SEO

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harryhuxford | Monday, September 13th, 2010

Filed under: SEO Tips & Advice

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Coming into the fall months makes me think about my college years and I can’t help but put on my collegiate cap once again. In the same vein as my post “How To Get A ‘B’ In PPC SEM”, I will now outline the criteria that I feel will earn a web marketer a ‘B’ in SEO. Read More »

Google Instant Search Myths Debunked

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emmadavis | Friday, September 10th, 2010

Filed under: Advanced, Advanced, Basic, Basic, Intermediate, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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Before you let the news about Google’s new Instant Search function cause you to run through the SEO streets screaming, “the sky is falling!”, make sure you know the facts. The blogosphere is buzzing with fear-mongering and paranoia about what Google Instant Search means for SEO and internet marketing, but not all information is created equal. Here are some common misconceptions regarding Google’s latest entry in the search world. Read More »

Getting A ‘B’ In PPC SEM

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harryhuxford | Tuesday, September 7th, 2010

Filed under: PPC Tips & Advice

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Separating The B’s From The C’s
I recall the first days of new college courses and how professors made me read syllabi detailing the material to be learned and the grading rubrics I’d be measured against. Often professors talked about “separating the B’s from the C’s” and presented us with a set of criteria we’d have to meet in order to get a ‘B’. Keeping that memory alive, I’ve compiled a list of 5 pitfalls that novices and beginners tend to fall into when first getting started with PPC. Avoid these 5 pitfalls and you’re guaranteed at least a ‘B’ in pay-per-click search engine marketing. Read More »

PPC or SEO? That Is The Question

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Robert | Friday, August 27th, 2010

Filed under: Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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Once Upon A Time:
Do you remember once upon a time (approximately 2002 or so) when every company had a mantra “we have to advertise on Google”? Yet, when asked why, most marketing professionals replied, “because everyone else is including my competitors”. That wasn’t a good answer then and it isn’t a good answer today.

An interesting side bar worth noting, however: I often hear that same answer today as it relates to social media marketing. It’s funny how things repeat themselves.

Nevertheless, there are very good reasons to pursue a pay per click (PPC) strategy, and there are very good reasons to pursue a search engine optimization (SEO) strategy, but there are even better reasons to pursue a PPC and SEO strategy combined. Why? Let me tell you one of the many good reasons. Tweet this. Read More »

Totally Tubular SEO Title Tutorial

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harryhuxford | Wednesday, August 25th, 2010

Filed under: SEO Tips & Advice

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The One Sentence Elevator Pitch
Imagine Google’s search engine results as a 10 floor building with only one elevator and no stairs. Your webpage starts on the ground floor and wants to get to the highest floor possible because the higher it goes in this building, the more people it will see. One problem: Google is the elevator operator and won’t send your webpage to the top without determining if the people there will like it. Google first wants your webpage to describe itself in one sentence. This one sentence elevator pitch is the title of your webpage.

Your webpage’s title is also a determining factor in getting users to click your page in the results which is important since Google’s search results are in part a popularity contest where one click is one vote. We thus see the need to write titles that tell Google what our pages are about and titles that get users to click. Read More »

The Quest For The Perfect Keyword

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emmadavis | Tuesday, August 24th, 2010

Filed under: Basic, Basic, PPC Tips & Advice, SEO Tips & Advice

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As summer winds down and the back-to-school fall shopping season is upon us, It’s more obvious than ever that a strong online brand presence has become a crucial step towards success. The core strength of any internet marketing campaign lies in the “findability” of a product. The question is, to what extent, as a company, are you able to influence how easily potential customers can find your product? The answer, of course, is another question: How hard are you willing to work to find the perfect keyword? Read More »

Why Bounce Rate Is Bologna!

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Robert | Friday, July 30th, 2010

Filed under: Basic, Intermediate, PPC Tips & Advice

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What’s a good bounce rate?:
As it relates to pay per click search engine marketing (PPC SEM), if you’re wondering what a good bounce rate should be, or if you’re concerned that your bounce rate is too high, then you’re paying too much attention to the wrong metric.

Why Is Bounce Rate The Wrong PPC Metric To Monitor:
First, bounce rates vary wildly from website to website. So there’s no such thing as a “good” or a “bad” bounce rate. Secondly, bounce rate is a reflection of the number of people who visited your website and then left within a short period of time. From a PPC point of view, that data is better reflected in several other more important monitoring metrics. Read More »