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Posts Tagged ‘Longtail’

SEM Keyword Research With Google’s Wonder Wheel & Suggested Searches

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harryhuxford | Tuesday, October 12th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Keyword research is a vital aspect of any SEM strategy that desires to see growth in leads or conversions. While there are plenty of third party keyword research programs out there, you may want to try out something light and free when you first start cutting your teeth on keyword discovery. I’ve found Google’s Wonder Wheel and Suggested Searches to be an intuitive and free approach to keyword research. Read More »

Freemium Success Extends Beyond Exceptional PPC & SEO

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Robert | Friday, September 24th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Freemium Defined

Wikipedia defines Freemium as “a business model that works by offering… a basic downloadable digital product, for free, while charging a premium for advanced or special features.

There are many Freemium based-business models, some of which succeed while many of which do not.

Why Some Freemium Companies Succeed & Others Fail

Having worked with many Freemium companies I’ve analyzed those that are successful and those that are not. In doing so I’ve identified five critical success factors and would like to share them with you. Tweet this. Read More »

PPC or SEO? That Is The Question

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Robert | Friday, August 27th, 2010

Filed under: Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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Once Upon A Time:
Do you remember once upon a time (approximately 2002 or so) when every company had a mantra “we have to advertise on Google”? Yet, when asked why, most marketing professionals replied, “because everyone else is including my competitors”. That wasn’t a good answer then and it isn’t a good answer today.

An interesting side bar worth noting, however: I often hear that same answer today as it relates to social media marketing. It’s funny how things repeat themselves.

Nevertheless, there are very good reasons to pursue a pay per click (PPC) strategy, and there are very good reasons to pursue a search engine optimization (SEO) strategy, but there are even better reasons to pursue a PPC and SEO strategy combined. Why? Let me tell you one of the many good reasons. Tweet this. Read More »

How Long Is Your Longtail, And Should It Be Long At All?

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Robert | Tuesday, July 6th, 2010

Filed under: Advanced, Basic, Intermediate, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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INTRODUCTION TO “LONGTAIL”:
I, as well as others who have been working with the longtail for years, credit Chris Anderson of Wired Magazine with popularizing the term “longtail”. In the 2005-2006 time frame Chris began writing a blog (which was soon followed by a book by the same name – The Long Tail).

The blog and the book focused on the fallacy that the 80/20 rule applies to all things. In particular he showed that in this digital age the cost of creating, storing and distributing digital media (e.g., digital CDs, DVDs, books, etc.) enabled an economic effect that allowed online companies, like Netflix and Amazon, to offer a much greater variety of products than could be offered by traditional offline retailers, to whom the 80/20 rule absolutely applies. Traditional offline retailers have no choice but to focus on generating80% of their revenue from 20% of the products produced because of the physical and economic constraints of the real estate from where they conduct business.

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