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Posts Tagged ‘PPC’

Your PPC Landing Page: Salesmanship In HTML

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harryhuxford | Friday, October 22nd, 2010

Filed under: PPC Tips & Advice

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If you can define copywriting as “salesmanship in print” then your landing page can be defined as “salesmanship in HTML”. In many ways, your PPC landing page is similar to a 30 second TV or radio commercial in that audiences are given three main messages in chronological order: WHAT, WHY and HOW. Read More »

Using Excel Pivot Tables For Efficient PPC Ad Testing

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harryhuxford | Thursday, October 14th, 2010

Filed under: PPC Tips & Advice

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Managing and optimizing large sets of text ads can be cumbersome and tedious, especially if you’re conducting campaign wide A/B tests. Excel Pivot Tables can help simplify the process by automatically aggregating performance statistics across a large number of ads to make ad copy optimization easier and more insightful. Read More »

Are Your PPC Campaigns Ready For The Holidays?

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emmadavis | Wednesday, October 13th, 2010

Filed under: PPC Tips & Advice, Technology

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There’s a chill in the air and store shelves are stocked with Halloween candy, which can only mean one thing: the holiday season is nearly upon us! If you’re a marketer running pay-per-click advertising campaigns, it’s time to determine your fourth-quarter strategy. With products that see a spike in sales leading up to the winter holidays, it’s crucial to plan your PPC tactics accordingly. Here are some steps you can take to get your PPC campaigns whipped into shape for the holidays. Read More »

SEM Keyword Research With Google’s Wonder Wheel & Suggested Searches

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harryhuxford | Tuesday, October 12th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Keyword research is a vital aspect of any SEM strategy that desires to see growth in leads or conversions. While there are plenty of third party keyword research programs out there, you may want to try out something light and free when you first start cutting your teeth on keyword discovery. I’ve found Google’s Wonder Wheel and Suggested Searches to be an intuitive and free approach to keyword research. Read More »

Be Smarter About Dynamic Keyword Insertion In PPC Ads

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harryhuxford | Wednesday, October 6th, 2010

Filed under: PPC Tips & Advice

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Dynamic Keyword Insertion (or DKI) is one of the most misunderstood and misused PPC tactics that marketers will try to implement in their PPC accounts. The most prevalent abusers of DKI include the likes of large online retailers and you’ve likely seen their paid ads when searching for something obscure and unrelated to them. While big corporations can afford to use DKI to drive masses of visits to their sites, the majority of PPC managers who dabble with DKI work with limited resources and need to be smart about their spend. Read More »

Make AdWords Metrics Work For You

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emmadavis | Tuesday, October 5th, 2010

Filed under: PPC Tips & Advice, Technology

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Success can be measured in many different ways when it comes to pay-per-click search advertising. Still, it helps to know your way around the metrics that the Google AdWords platform uses to determine performance in a PPC campaign. Each metric has important performance data you can learn from, and when viewed together, these measurements can give you an illuminating report on the progress of your PPC advertising. Want to know more about what each AdWords metric means? Read on. Read More »

How To Use Google Analytics To Optimize AdWords Ad Positioning

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harryhuxford | Monday, October 4th, 2010

Filed under: PPC Tips & Advice

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If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position. Analytics displays this data in a visual way that makes optimization intuitive. Read More »

Google AdWords New Report Generation Tools

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emmadavis | Friday, October 1st, 2010

Filed under: PPC Tips & Advice, Technology

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If you log into Google AdWords as often as I do, you may have noticed the user interface undergoing a few changes lately. Most recently, Google has altered the way a user generates AdWords Reports. Curious how this change will affect the way you collect and analyze campaign data? Here’s how to proceed with Google’s new reporting features. Read More »

Top 5 Web Marketing YouTube Videos Of September

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harryhuxford | Wednesday, September 29th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice

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I decided to go spelunking in the depths of YouTube to see if I could find any useful videos that launched this past month. I saw a lot of muck and mire but also found some gold. Here are the best 5 videos I found relating to PPC, SEO and social media marketing. Read More »

Keyword Strategies You Can Count On

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emmadavis | Tuesday, September 28th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice, Technology

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Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. No matter what kind of online marketing project you’re embarking on, you will need to concentrate on keyword usage. It’s easy to get caught up in new technology and innovative ways to manage online campaigns but too often marketers forget that the force that drives visitors and conversions is ultimately the strength of your keywords. Here are some best-practice strategies that can help you improve your focus on keywords across all internet marketing methods. Read More »