Posts Tagged ‘Quality Score’
Few AdWords marketers are aware of Ad Extensions and with good reason as the options to enable them are buried among other campaign settings. Adding Ad Extensions to your ads can help them stick out more to searchers and improve click through and conversion rates. While Google may plan to implement extensions on the display network, for the time being you’ll only see these Ad Extensions on search network ads.
The Location Extension appends an address to the bottom of an otherwise normal text ad. This works very well with searchers who are looking for something local like a restaurant, family fun center or bowling alley.
Using Location Extensions along with geographic targeting (like ’5 mile radius around a zipcode’) will boost relevancy to searchers which may lead to improved click through and conversion rates. Read More »