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Posts Tagged ‘ROI’

How To Use Google Analytics To Optimize AdWords Ad Positioning

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harryhuxford | Monday, October 4th, 2010

Filed under: PPC Tips & Advice

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If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position. Analytics displays this data in a visual way that makes optimization intuitive. Read More »

Freemium Success Extends Beyond Exceptional PPC & SEO

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Robert | Friday, September 24th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Freemium Defined

Wikipedia defines Freemium as “a business model that works by offering… a basic downloadable digital product, for free, while charging a premium for advanced or special features.

There are many Freemium based-business models, some of which succeed while many of which do not.

Why Some Freemium Companies Succeed & Others Fail

Having worked with many Freemium companies I’ve analyzed those that are successful and those that are not. In doing so I’ve identified five critical success factors and would like to share them with you. Tweet this. Read More »

Can You Generate A Positive ROI With Adwords?

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Robert | Friday, July 16th, 2010

Filed under: Basic, Intermediate, PPC Tips & Advice

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Ready, Fire, Aim:
I find that many companies jump into Adwords and other PPC efforts without knowing what metrics they must hit to achieve a positive return on investment (ROI). They then become disappointed, confused, and worse, don’t know what to do to generate a positive ROI. If this sounds like you or your company, then you need to think about two things. First, how do you calculate the Adwords metrics you need achieve for a positive ROI, and second, can you get there? Read More »