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Posts Tagged ‘Search Engine Optimization’

SEM Keyword Research With Google’s Wonder Wheel & Suggested Searches

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harryhuxford | Tuesday, October 12th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Keyword research is a vital aspect of any SEM strategy that desires to see growth in leads or conversions. While there are plenty of third party keyword research programs out there, you may want to try out something light and free when you first start cutting your teeth on keyword discovery. I’ve found Google’s Wonder Wheel and Suggested Searches to be an intuitive and free approach to keyword research. Read More »

Freemium Success Extends Beyond Exceptional PPC & SEO

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Robert | Friday, September 24th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Freemium Defined

Wikipedia defines Freemium as “a business model that works by offering… a basic downloadable digital product, for free, while charging a premium for advanced or special features.

There are many Freemium based-business models, some of which succeed while many of which do not.

Why Some Freemium Companies Succeed & Others Fail

Having worked with many Freemium companies I’ve analyzed those that are successful and those that are not. In doing so I’ve identified five critical success factors and would like to share them with you. Tweet this. Read More »

5 Tips To Reengergize Web Sales Copy

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harryhuxford | Monday, September 20th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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When was the last time you examined your website’s sales copy with a critiquing eye? If your web sales copy has gone stale, consider updating it according to these tips.

Copy That Is Continuously Captivating
Web users are a very fickle and multi-tasking bunch. It doesn’t take much to distract them from buying a product from a website. Your web sales copy needs to pull and hold onto users’ attention spans. This is achieved primarily through an engaging headline that pulls users in which is then followed up with captivating web copy that keeps the momentum building. Lead users along with simple and logical reasons why your product or service is the best. You want them to mentally agree with everything you’re saying so the barriers and inhibitions to buy are dismantled brick by brick. But don’t leave them with a cliffhanger ending. Culminate with a strong call-to-action and “buy now” message. Read More »

Getting A ‘B’ In SEO

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harryhuxford | Monday, September 13th, 2010

Filed under: SEO Tips & Advice

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Coming into the fall months makes me think about my college years and I can’t help but put on my collegiate cap once again. In the same vein as my post “How To Get A ‘B’ In PPC SEM”, I will now outline the criteria that I feel will earn a web marketer a ‘B’ in SEO. Read More »

PPC or SEO? That Is The Question

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Robert | Friday, August 27th, 2010

Filed under: Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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Once Upon A Time:
Do you remember once upon a time (approximately 2002 or so) when every company had a mantra “we have to advertise on Google”? Yet, when asked why, most marketing professionals replied, “because everyone else is including my competitors”. That wasn’t a good answer then and it isn’t a good answer today.

An interesting side bar worth noting, however: I often hear that same answer today as it relates to social media marketing. It’s funny how things repeat themselves.

Nevertheless, there are very good reasons to pursue a pay per click (PPC) strategy, and there are very good reasons to pursue a search engine optimization (SEO) strategy, but there are even better reasons to pursue a PPC and SEO strategy combined. Why? Let me tell you one of the many good reasons. Tweet this. Read More »

Totally Tubular SEO Title Tutorial

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harryhuxford | Wednesday, August 25th, 2010

Filed under: SEO Tips & Advice

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The One Sentence Elevator Pitch
Imagine Google’s search engine results as a 10 floor building with only one elevator and no stairs. Your webpage starts on the ground floor and wants to get to the highest floor possible because the higher it goes in this building, the more people it will see. One problem: Google is the elevator operator and won’t send your webpage to the top without determining if the people there will like it. Google first wants your webpage to describe itself in one sentence. This one sentence elevator pitch is the title of your webpage.

Your webpage’s title is also a determining factor in getting users to click your page in the results which is important since Google’s search results are in part a popularity contest where one click is one vote. We thus see the need to write titles that tell Google what our pages are about and titles that get users to click. Read More »

Why Bounce Rate Is Bologna!

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Robert | Friday, July 30th, 2010

Filed under: Basic, Intermediate, PPC Tips & Advice

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What’s a good bounce rate?:
As it relates to pay per click search engine marketing (PPC SEM), if you’re wondering what a good bounce rate should be, or if you’re concerned that your bounce rate is too high, then you’re paying too much attention to the wrong metric.

Why Is Bounce Rate The Wrong PPC Metric To Monitor:
First, bounce rates vary wildly from website to website. So there’s no such thing as a “good” or a “bad” bounce rate. Secondly, bounce rate is a reflection of the number of people who visited your website and then left within a short period of time. From a PPC point of view, that data is better reflected in several other more important monitoring metrics. Read More »

How Long Is Your Longtail, And Should It Be Long At All?

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Robert | Tuesday, July 6th, 2010

Filed under: Advanced, Basic, Intermediate, Intermediate, PPC Tips & Advice, SEO Tips & Advice

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INTRODUCTION TO “LONGTAIL”:
I, as well as others who have been working with the longtail for years, credit Chris Anderson of Wired Magazine with popularizing the term “longtail”. In the 2005-2006 time frame Chris began writing a blog (which was soon followed by a book by the same name – The Long Tail).

The blog and the book focused on the fallacy that the 80/20 rule applies to all things. In particular he showed that in this digital age the cost of creating, storing and distributing digital media (e.g., digital CDs, DVDs, books, etc.) enabled an economic effect that allowed online companies, like Netflix and Amazon, to offer a much greater variety of products than could be offered by traditional offline retailers, to whom the 80/20 rule absolutely applies. Traditional offline retailers have no choice but to focus on generating80% of their revenue from 20% of the products produced because of the physical and economic constraints of the real estate from where they conduct business.

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