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Posts Tagged ‘SEM’

Your PPC Landing Page: Salesmanship In HTML

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harryhuxford | Friday, October 22nd, 2010

Filed under: PPC Tips & Advice

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If you can define copywriting as “salesmanship in print” then your landing page can be defined as “salesmanship in HTML”. In many ways, your PPC landing page is similar to a 30 second TV or radio commercial in that audiences are given three main messages in chronological order: WHAT, WHY and HOW. Read More »

Using Excel Pivot Tables For Efficient PPC Ad Testing

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harryhuxford | Thursday, October 14th, 2010

Filed under: PPC Tips & Advice

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Managing and optimizing large sets of text ads can be cumbersome and tedious, especially if you’re conducting campaign wide A/B tests. Excel Pivot Tables can help simplify the process by automatically aggregating performance statistics across a large number of ads to make ad copy optimization easier and more insightful. Read More »

SEM Keyword Research With Google’s Wonder Wheel & Suggested Searches

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harryhuxford | Tuesday, October 12th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Keyword research is a vital aspect of any SEM strategy that desires to see growth in leads or conversions. While there are plenty of third party keyword research programs out there, you may want to try out something light and free when you first start cutting your teeth on keyword discovery. I’ve found Google’s Wonder Wheel and Suggested Searches to be an intuitive and free approach to keyword research. Read More »

Be Smarter About Dynamic Keyword Insertion In PPC Ads

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harryhuxford | Wednesday, October 6th, 2010

Filed under: PPC Tips & Advice

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Dynamic Keyword Insertion (or DKI) is one of the most misunderstood and misused PPC tactics that marketers will try to implement in their PPC accounts. The most prevalent abusers of DKI include the likes of large online retailers and you’ve likely seen their paid ads when searching for something obscure and unrelated to them. While big corporations can afford to use DKI to drive masses of visits to their sites, the majority of PPC managers who dabble with DKI work with limited resources and need to be smart about their spend. Read More »

How To Use Google Analytics To Optimize AdWords Ad Positioning

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harryhuxford | Monday, October 4th, 2010

Filed under: PPC Tips & Advice

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If you’re an AdWords marketer and you haven’t signed up for or linked an Analytics account you could be missing out on some cool optimization tweaks that AdWords on its own doesn’t provide. One such tweak is the optimization of ad positioning as it relates to keyword performance in each ad position. Analytics displays this data in a visual way that makes optimization intuitive. Read More »

Top 5 Web Marketing YouTube Videos Of September

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harryhuxford | Wednesday, September 29th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice

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I decided to go spelunking in the depths of YouTube to see if I could find any useful videos that launched this past month. I saw a lot of muck and mire but also found some gold. Here are the best 5 videos I found relating to PPC, SEO and social media marketing. Read More »

Keyword Strategies You Can Count On

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emmadavis | Tuesday, September 28th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice, Technology

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Internet marketing takes many different forms, but throughout each there is one constant: the importance of keywords. No matter what kind of online marketing project you’re embarking on, you will need to concentrate on keyword usage. It’s easy to get caught up in new technology and innovative ways to manage online campaigns but too often marketers forget that the force that drives visitors and conversions is ultimately the strength of your keywords. Here are some best-practice strategies that can help you improve your focus on keywords across all internet marketing methods. Read More »

Google AdWords Ad Extensions: What Are They And Why To Use Them

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harryhuxford | Monday, September 27th, 2010

Filed under: PPC Tips & Advice

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Few AdWords marketers are aware of Ad Extensions and with good reason as the options to enable them are buried among other campaign settings. Adding Ad Extensions to your ads can help them stick out more to searchers and improve click through and conversion rates. While Google may plan to implement extensions on the display network, for the time being you’ll only see these Ad Extensions on search network ads.

Location Extension
The Location Extension appends an address to the bottom of an otherwise normal text ad. This works very well with searchers who are looking for something local like a restaurant, family fun center or bowling alley.

Example Of Google AdWords Location Extension

Example Of Google AdWords Location Extension

Using Location Extensions along with geographic targeting (like ’5 mile radius around a zipcode’) will boost relevancy to searchers which may lead to improved click through and conversion rates. Read More »

Freemium Success Extends Beyond Exceptional PPC & SEO

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Robert | Friday, September 24th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

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Freemium Defined

Wikipedia defines Freemium as “a business model that works by offering… a basic downloadable digital product, for free, while charging a premium for advanced or special features.

There are many Freemium based-business models, some of which succeed while many of which do not.

Why Some Freemium Companies Succeed & Others Fail

Having worked with many Freemium companies I’ve analyzed those that are successful and those that are not. In doing so I’ve identified five critical success factors and would like to share them with you. Tweet this. Read More »

In Defense of Google

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emmadavis | Tuesday, September 21st, 2010

Filed under: Editorial Page, Technology

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Lately the tone in online conversations discussing Google seem to have taken a turn for the negative. The search engine giant dealt with the backlash of an employee abusing his power and invading user privacy. They rolled out a new function to their household-name search engine that sparked a lot of concern over established methods of marketing through Google. They’ve received criticism on a number of their newer free services offered to users of existing Google properties. Still, I find myself defending my devotion to Google as an online tool almost daily. Here’s why. Read More »