Blog

Posts Tagged ‘SEM’

5 Tips To Reengergize Web Sales Copy

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

harryhuxford | Monday, September 20th, 2010

Filed under: PPC Tips & Advice, SEO Tips & Advice

Follow me on Twitter

When was the last time you examined your website’s sales copy with a critiquing eye? If your web sales copy has gone stale, consider updating it according to these tips.

Copy That Is Continuously Captivating
Web users are a very fickle and multi-tasking bunch. It doesn’t take much to distract them from buying a product from a website. Your web sales copy needs to pull and hold onto users’ attention spans. This is achieved primarily through an engaging headline that pulls users in which is then followed up with captivating web copy that keeps the momentum building. Lead users along with simple and logical reasons why your product or service is the best. You want them to mentally agree with everything you’re saying so the barriers and inhibitions to buy are dismantled brick by brick. But don’t leave them with a cliffhanger ending. Culminate with a strong call-to-action and “buy now” message. Read More »

30 Ideas For PPC SEM Optimization And Testing

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

harryhuxford | Friday, September 17th, 2010

Filed under: PPC Tips & Advice

Follow me on Twitter

Many Levers And Knobs
PPC marketers looking to squeeze out more conversions per advertising dollar engage in continuous optimization and testing. Because PPC SEM has so many interchangeable parts, there’s always something to be optimized and tested. No two PPC campaigns are exactly alike so you’ll have to find the best options for your product and vertical. Here are some quick ideas to fuel your optimization machine. Read More »

Five Analytics Metrics You Can’t Afford To Miss

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

emmadavis | Wednesday, September 8th, 2010

Filed under: Basic, Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice, Technology

Follow me on Twitter

When planning an internet marketing strategy it is imperative that you realistically budget your time and money for needed resources. All too often, one crucial aspect of an online promotion plan is dangerously overlooked: measurement analytics. It doesn’t matter how much or how long you spend on any given internet marketing tactic; without the proper analytics in place, it’s all for naught.

Don’t worry, though – if you’ve never set up analytics tracking for your website it’s never too late to get started. There are tons of great paid and free services out there but the best place to start is with Google Analytics. It’s free and easy to set up, making it an excellent choice for the first-time analytics user. Read on to learn about the five most important metrics for your business that you’ll find in Google Analytics. Read More »

Getting A ‘B’ In PPC SEM

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

harryhuxford | Tuesday, September 7th, 2010

Filed under: PPC Tips & Advice

Follow me on Twitter

Separating The B’s From The C’s
I recall the first days of new college courses and how professors made me read syllabi detailing the material to be learned and the grading rubrics I’d be measured against. Often professors talked about “separating the B’s from the C’s” and presented us with a set of criteria we’d have to meet in order to get a ‘B’. Keeping that memory alive, I’ve compiled a list of 5 pitfalls that novices and beginners tend to fall into when first getting started with PPC. Avoid these 5 pitfalls and you’re guaranteed at least a ‘B’ in pay-per-click search engine marketing. Read More »

Cashing In On The Vuvuzela Craze With SEM (Infographic)

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

harryhuxford | Wednesday, September 1st, 2010

Filed under: PPC Tips & Advice

Follow me on Twitter

Like many other World Cup fans, I lowered the volume on my TV to avoid hearing the incessant buzzing of vuvuzela horns during the matches. Although the horns were previously unknown outside of South African soccer, World Cup coverage introduced vuvuzelas to the world and catapulted them to new heights in internet stardom. One online retailer took advantage of the craze to earn a nice chunk of change. Read More »

Psychological Tactics In PPC Ads: Urgency

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

harryhuxford | Monday, August 30th, 2010

Filed under: PPC Tips & Advice

Follow me on Twitter

This Message Will Self-Destruct In 3..2…
Urgency and scarcity are intertwined as urgency is essentially the scarcity of time. As consumers, we encounter urgency most often in the form of coupons with expiration dates as well as time-limited offers in TV commercials. Induced urgency is just like induced scarcity as in both scenarios there’s something tangential to the product that has a limited opportunity to act upon. This is the “special offer.” The products themselves may still be available long after the offer’s expiration date. Read More »

PPC or SEO? That Is The Question

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

Robert | Friday, August 27th, 2010

Filed under: Basic, Intermediate, PPC Tips & Advice, SEO Tips & Advice

Follow me on Twitter

Once Upon A Time:
Do you remember once upon a time (approximately 2002 or so) when every company had a mantra “we have to advertise on Google”? Yet, when asked why, most marketing professionals replied, “because everyone else is including my competitors”. That wasn’t a good answer then and it isn’t a good answer today.

An interesting side bar worth noting, however: I often hear that same answer today as it relates to social media marketing. It’s funny how things repeat themselves.

Nevertheless, there are very good reasons to pursue a pay per click (PPC) strategy, and there are very good reasons to pursue a search engine optimization (SEO) strategy, but there are even better reasons to pursue a PPC and SEO strategy combined. Why? Let me tell you one of the many good reasons. Tweet this. Read More »

Psychological Tactics In PPC Ads: Scarcity

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

harryhuxford | Thursday, August 26th, 2010

Filed under: PPC Tips & Advice

Follow me on Twitter

While Supplies Last…
Black Friday. iPhone launch day. We remember hearing about people lining up for miles outside Walmart to buy deeply discounted HDTVs and outside Apple stores to buy the new iPhone. Although quantities are limited on these days, it’s not like Walmart and Apple are suddenly going to stop selling these products afterwards. Indeed, HDTVs and iPhones will always be on sale. On Black Friday, people are really waiting in line for the deep discount and saved money. In the iPhone’s case, people are really waiting in line to be the first one on the block to have it or to take advantage of the hype and resell it for a profit. The fact that both sets of people do not wait hours in line for the product alone but for a prize tangential to the product speaks volumes to the psychological power of scarcity. What’s really behind this behavior is the fear of loss which could be money lost from not acting on a bargain or satisfaction lost by not being the first to own a new Apple product. As product supply dwindles the fear of loss intensifies and so does the impulse to buy. Read More »

Preaching Versus Practicing Adwords

Error: Unable to create directory D:\Hosting\4482607\html/wp-content/uploads/2017/06. Is its parent directory writable by the server?

Robert | Tuesday, August 17th, 2010

Filed under: Advanced, Intermediate, PPC Tips & Advice

Follow me on Twitter

A Theorist’s Definition of Large-Scale:
Most theorists who preach but don’t practice the management of Adwords define large-scale in terms of keywords under management. I think it’s safe to say that theorists would define large-scale accounts as having many thousands, even tens of thousands, and sometimes hundreds of thousands of keywords under management. As practitioners, however, we define large-scale in a slightly-different way.

A Practitioner’s Definition of Large-Scale:
Yes, although it’s true that large-scale accounts have thousands and thousands of keywords, the real definition lies in the number of ad groups in an account, not keywords.

Since keywords have to be segmented into small groups (i.e., ad groups) together with other keywords that share a literal word or phrase, then the real measure of a large-scale Adwords account is measured in terms of the number of ad groups in the account. This is something theorists don’t have to contend with.

The penalty for not segmenting keywords into very small ad groups that share a literal common word or phrase is a poor quality rating. See a previous blog, “Six Essential Steps For Adwords Success”.

So what?:
So why even discuss the difference between a theorist’s definition of large-scale and a practitioner’s definition of large-scale? Because practitioners are faced with having to manage and optimize bottom-of-funnel (BOF) performance (i.e., paying customers), which is the real measure of cost of acquisition (COA), as opposed to optimizing top-of-funnel (TOF) performance (i.e., leads), which is better described as cost per lead (CPL) not COA. This is a very important point that often gets completely overlooked by most PPC professionals. Read More »