Posts Tagged ‘twitter’
Top 5 Web Marketing YouTube Videos Of September
harryhuxford | Wednesday, September 29th, 2010
Filed under: PPC Tips & Advice, SEO Tips & Advice, Social Media Tips & Advice
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I decided to go spelunking in the depths of YouTube to see if I could find any useful videos that launched this past month. I saw a lot of muck and mire but also found some gold. Here are the best 5 videos I found relating to PPC, SEO and social media marketing. Read More »
Wasting Social Media Budget: The Seven Deadly Sins
emmadavis | Thursday, September 16th, 2010
Filed under: SEO Tips & Advice, Social Media Tips & Advice, Technology
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Everyone knows that staying within a budget is a top priority if you want to succeed in internet marketing, but few marketers have the discipline to recognize when they are headed down the path towards overspending. When it comes to social media it can be an even greater problem simply because of the constantly evolving nature of the beast. Here are the Seven Deadly Sins you’ll want to avoid if you hope to successfully manage your social media budget.
7 Despicable Social Media Behaviors
harryhuxford | Wednesday, September 15th, 2010
Filed under: Social Media Tips & Advice
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Don’t be “that” guy!
Automatic Direct Messages Upon Following Twitter Users
I understand the motive. These people are on Twitter to drum up leads for their product or service but to send me an auto Direct Message upon me following them is just very shady. First, I see my decision to follow other Twitter users to be a friendly acknowledgement that I like what they do or I enjoy their tweets and I would like to have their tweets be a part of my daily life on Twitter. It alarms me how these Twitter users appear so affable and helpful in their tweets but turn so cold and spammy in their auto direct messages.
Second, I don’t know about you but I’ve never made a friend in the real world who then turned around and tried to sell me something as soon as we finished shaking hands. People who do this are usually called peddlers, scalpers and dealers. Read More »
How Savvy Social Media Reps Handle Positive And Negative Tweets
harryhuxford | Thursday, September 9th, 2010
Filed under: Basic, Intermediate, Social Media Tips & Advice
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Social Media Requires Many Hats
Social media reps find themselves wearing multiple hats when responding to company feedback on Twitter. Happy haberdashers are what they’ll become as they smile at positive tweets about their companies but they’ll also resist the urge to become Mad Hatters when negative tweets are flung their way. Here are some great ways corporate social media reps respond to positive and negative tweets. Read More »
Paid Links & The Value Of True Believers
emmadavis | Thursday, September 2nd, 2010
Filed under: Advanced, Advanced, Basic, Basic, Editorial Page, Intermediate, Intermediate, SEO Tips & Advice, Social Media Tips & Advice, Technology
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At this point in the evolution of online marketing there can be no denying that there are many paths to achieving the same goal: higher traffic flow, better leads and increased conversion rate. Everyone has an opinion on tactics that perform well but one crucial point to remember is that not all online marketing strategies are created equal. Some marketers may find success comes more with spending money than spending time and effort. This is where I disagree strongly, and here’s why. Read More »
5 Mistakes You’re Making With Social Media
emmadavis | Tuesday, August 31st, 2010
Filed under: Basic, Intermediate, Social Media Tips & Advice, Technology
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When you’re tuned into social media marketing it seems like every day there are new tools and services to join and plan promotions with that connect you directly to your desired consumer audience. Of course social media, like any other internet marketing force, takes hard work and the right planning. If you’re finding it difficult to achieve the social media goals you set for your company, maybe it’s time to determine whether you could be making one of these critical social media marketing mistakes. Read More »
Location-based Services: Are They Worth Your Time?
emmadavis | Thursday, August 19th, 2010
Filed under: Basic, Intermediate, Social Media Tips & Advice, Technology
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Listen in on any conversation about social media marketing and you’re sure to hear some buzz about location-based services like FourSquare, MyTown and now Facebook’s new ‘Places’ app. This new breed of social networking encourages users to connect with friends through “check-ins” at popular establishments and well-known locales. These location-based services, or LBS, are the latest social media trend to attract marketers, but not every company can benefit from this unique type of social connection. If you’ve been considering incorporating LBS into your marketing strategy, here are some ways to determine whether or not you can expect success:
6 Strategies Twitter Experts Know That You Don’t
harryhuxford | Wednesday, August 18th, 2010
Filed under: Advanced, Intermediate, Social Media Tips & Advice
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It’s Time To Expand Your ‘Non-Core’ Followers
As outlined in my initial post, “Top Twitter Tip: Segment Followers Into A Pyramid”, your followers can be divided into two categories: your ‘core’ group of followers, who are few in number but of the most value to you, and your ‘non-core’ followers who are numerous and less important to you. I previously discussed how to expand your ‘core’ followers by building up a network of experts in your field. This post will highlight 6 successful strategies to build up a general list of followers.
1. Promise New Followers A Free eBook
Try this. In your Twitter bio, promise that every new follower will receive a free ebook emailed to them. Not only does this encourage people to follow you, but you yourself get even more value out of this offer. Your new followers get their free ebook, which costs you nothing to email, and you, like a sly dog, get their email contact info which starts you on the path to creating a highly targeted email list which you can remarket to with email newsletters (Hint: Ratepoint provides a free and easy to use enewsletter software).
2. Put Time-Limited Discount Codes In Your Tweets
For example:
Save 15% Off All Hollister Apparel With Coupon Code ‘SAVE5TEEN’! Expires 2 Hours After This Tweet! Offer Only Found On Twitter! {link}
Making these time-limited discount codes exclusive only to Twitter will take advantage of people’s loss-aversive mentality. If these discount codes are exclusive to Twitter, they lose money by not following you. Read More »
Three Steps To Get Industry Leaders To Follow You On Twitter
harryhuxford | Monday, August 16th, 2010
Filed under: Social Media Tips & Advice
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Customers Are Rare But Experts Are A Dime A Dozen
Finding customers on Twitter is a challenge because it’s hard to identify and pick them out. Twitterers aren’t likely to write in their bio: “Want to buy: iPod, skateboard, laptop & discount cruise tickets.” To find out what they wanted to buy, you would have to listen to their tweets and even then, they may never tweet about products or services they are looking to buy.
Experts, on the other hand, are very quick to self-identify themselves as people who are on Twitter to share their skills and knowledge. A quick scan of their Twitter bios will yield terms like “expert, professional or passionate about X” and a look at their follower count will show how influential they are on Twitter. Find these experts by doing a Twitter search on a keyword that’s frequently used by specialists in your field and see who’s talking about it.
As seen in my previous post “Top Twitter Tip: Segment Followers Into A Pyramid” industry leaders and experts are part of your ‘core’ group of followers. Now that the experts have been identified, the objective is to get them to follow you. Having influential experts following you signals to other Twitterers that the experts found value in your tweets and it would be a good idea to follow you as well. But to get these experts to follow you, you have to add value and engage them. Read More »
Top Twitter Tip: Segment Followers Into A Pyramid
harryhuxford | Thursday, August 12th, 2010
Filed under: Social Media Tips & Advice
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A Cult Isn’t A Cult Until It Has 500 Followers
The size of your followers list is the base line measurement of your business’s influence on Twitter. In a perfect world, you’d have millions of zealous followers who were all repeat customers. But we need to be realistic and understand the inverse relationship between potential followers’ interest in you and their quantity. In other words, there will be fewer people who are very interested in your business while there will be droves of people who are somewhat interested in your business. A pyramid best expresses this inverse relationship graphically.
Envision Potential Followers As A Pyramid
At the top of the pyramid is you of course. Right below you is your ‘core’ group of followers which consists of a layer of targeted potential customers and a layer of highly relevant same-industry specialists. Below your ‘core’ group of followers is your ‘non-core’ followers who have a weaker interest in your business but are numerous in quantity. Check out the following graphic. Read More »
